1,813 → 3,027Search terms in Google’s first three results
Helping shoppers in seven countries
Silly Santa
Help shoppers reach useful product pages in their own market.
See what the team changed ↗Home / Case studies
Case studies
What the SEO work
looked like in practice.
These projects come from Skalum, where I work as SEO team lead. Here’s what the team worked on, why it mattered and what the agency reported afterwards.
A note about these projects.
The results are from Skalum’s published case studies and reflect the whole team’s work. I’ve focused these summaries on SEO and linked the original sources.
+49%More clicks from unpaid Google results
Helping buyers find engagement rings
Velur.de
Make the main shopping category easier to find and understand.
See what the team changed ↗64K → 76.5KGoogle search clicks to the German store
Answering questions before a purchase
Alkoholfrei vom Winzer
Help customers understand non-alcoholic wine and find suitable products.
See what the team changed ↗+50.8%More clicks from Google search
Making product categories easier to find
Bongs Canada
Improve category pages so shoppers find the right range.
See what the team changed ↗Each case links to the original source. Historical results are not a forecast for another store.
The shared approach
Different businesses.
A practical starting point.
An online shop and a service business need different pages and different ways to measure progress. The starting point is the same: understand what customers need, review the website and choose the work worth doing first.
Your next step
Let’s look at your website.
Tell me what you sell and what you want to improve. We’ll work out whether you need an audit, a few page updates or ongoing help.
Tell me about your project ↗
Preview: contact details will be added before launch.