Practical guides for owners of small and growing businesses. Understand the basics, improve the pages you already have and decide where to spend your time and money.
Start with the question you have today. Work through the basics at your own pace or get help with a specific problem.
Find out how it works, how long it takes and how it compares with paid advertising.
Start with the basics ↗02 / IMPROVEWork through your important pages and the questions customers need answered before buying.
Read the practical guide ↗03 / CHOOSEUnderstand what a tool should help you do before adding another monthly subscription.
Check what you need ↗Find out what customers search for, which pages deserve attention and how to tell whether the work is helping your business.
Read the article ↗The first article is demonstration content for this website preview.
A subscription makes sense when you know what you will use it for, who will use it and how often. Start with the question you need answered.
Start with Google Search Console, Google’s free service showing searches and clicks to your website. Learn which pages people find before paying for a research subscription.
Understand the numbers ↗Collect customer questions and review your existing pages first. A writing or research tool is worth considering when it helps a repeatable task and you can check the result.
Start with your existing pages ↗A scanning tool can find broken links and other issues. You still need to decide which ones affect customers and who can fix them. A one-off review may suit a small site better than an ongoing subscription.
See the website review ↗Guides explain the job a tool does, who it suits, the cost to check and the free options worth considering. Any affiliate link will be labelled near the recommendation. I may earn a commission if you buy through one.
Tell me what you sell and what you want to improve. We’ll work out whether you need an audit, a few page updates or ongoing help.
Preview: contact details will be added before launch.