What the business needed
The store sold in seven countries and needed pages that matched what local shoppers were looking for.
What the team worked on
The team updated page names, headings and category descriptions for local shoppers, and connected related pages. Developers worked on helping search engines identify the right country version.
Pages for local shoppers
The wording reflected what customers in each country search for.
Useful routes through the shop
Related categories linked to one another, supported by contact with relevant local websites.
Working with developers
The developer team handled the settings connecting country versions and reusable page sections.
What changed in the reported results
Skalum reports 1,813 → 3,027 search terms in the first three Google results across the programme. Its German GA4 comparison shows 173,035 → 261,166 visits from unpaid search: August 2024–January 2025 versus August 2025–January 2026. Team activity, seasonality and measurement affect interpretation.
Source: Skalum’s original case study ↗. A concise, attributed summary of team work. Development was a separate discipline; historical results do not predict another project.
What this could mean for your business.
Selling in several countries? I would start with one market and a few important pages. We would check what people search for, whether they reach the right country version and what the page needs to answer. Your developer would make any changes to the international setup; I would prepare the instructions and check the result.
Let’s look at your website.
Tell me what you sell and what you want to improve. We’ll work out whether you need an audit, a few page updates or ongoing help.
Preview: contact details will be added before launch.