Vlad Shpagin

The person behind the work.

I’m Vlad, an SEO specialist and team lead at Skalum. I review how people find a website, improve its pages and help teams put changes into practice. My job is to explain what needs attention, why it matters to the business and who can fix it.

Much of the project experience shown on this site comes from ecommerce and Shopify websites. The case studies explain the SEO work and link to Skalum’s original reports. Those results reflect the wider agency team’s work.

What I can help with.

I help you understand why your website gets overlooked, explain your offer more clearly and choose the pages worth improving first. I can review your search data, update content and check how your business appears in selected search results and AI answers.

I can edit agreed content in your existing website editor. Changes to code, page layouts or extra editor fields go to your developer with written instructions. I check the result after the changes go live.

What you’ll find in my articles.

My guides are written for people running a business. They explain what you can check yourself, what to ask a specialist and how to decide whether a software subscription is worth paying for. Examples use everyday business questions and explain technical terms as they come up.

The first article is demonstration content for this website preview. It introduces the blog’s layout and subject matter; it does not present original research or client results.